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Life Changing Breathing.

The Revolutionary Magnetic Nasal Strip

Excellent 4.5 | 1,000,000+ Customers

Did You Know

4 out of 5 people are airflow limited. Are you one of them?

Try a 30 second test to find out if you could have limited nasal airflow.
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Why It Matters

Potential Health Effects of Limited Airflow

Mouth breathing isn’t just annoying—it can be a leading indicator of other health issues
Heart with ECG lines on a dark background

High Blood Pressure: A Silent Killer

MOUTHBREATHING EFFECT

Fight-or-Flight Response

Snoring: A Red Flag for Sleep Apnea

MOUTHBREATHING EFFECT

Narrowed Airway

Dental procedure being performed on a patient with dental tools and gloved hands.

Dry Mouth → Gum Disease

MOUTHBREATHING EFFECT

Oral Health Problems

Diagram showing the difference between normal breathing and abnormal breathing with blue arrows and red highlighted areas.

Shortness of Breath = Shortened Endurance

MOUTHBREATHING EFFECT

Inefficient oxygen intake

Mouthbreathing Can Misshape Facial Development

MOUTHBREATHING EFFECT

Altered Growth Pattern

High Blood Pressure: The Silent Killer

Poor sleep quality and intermittent hypoxia are linked with elevated blood pressure over time.

Heart with ECG lines on a dark background

Why It Happens

Mouth breathing at night can be connected to snoring and sleep apnea. Repeated airway collapses when sleeping triggers stress signals and intermittent drops in oxygen, which can spike blood pressure. When breathing stops during sleep repeatedly, the cardiovascular system shifts into a stressed state.

In Breath, James Nestor documented blood pressure climbing to hypertensive ranges with forced mouth breathing and dropping to normal levels when returning to nasal breathing (1). Clinical studies show patients with obstructive sleep apnea have higher 24‑hour blood pressure versus nasal breathers (2).

Clinical studies back up the link: patients with obstructive sleep apnea—a condition strongly associated with chronic mouth breathing—show higher 24-hour blood pressure compared to nasal breathers.

MOUTH BREATHING

Average ~150 mmHg* (3)

NOSE BREATHING

Lowered blood pressure by 3.1 mmHg* (3)

SOURCES

  1. Nestor, J. Breath: The New Science of a Lost Art (2020). 
  2. Martínez-García et al. JAMA (2013): CPAP reduces 24-h BP in resistant hypertension (HIPARCO).
  3. Becker et al. Circulation (2003): effective CPAP lowers day & night BP by ~10 mmHg. Blood pressure averages were taken over a 24 hour period using the systolic method.
Snoring

Open-mouth sleep can narrow the airway and increase the likelihood of snoring, disrupting deep sleep.

Why It Happens

During sleep, opening the mouth and switching to oral breathing can narrow the pharynx and increase its tendency to collapse. When the upper-airway narrows, the resistance can lead to snoring and airway obstructive events that fragment sleep. (3)

In Breath, James Nestor observed snoring can reach up to 80 decibels—like a kitchen blender—when the mouth is open at night. Nasal breathing dropped breathing noise to a whisper. (1)

Clinical trials confirm: mouth breathing makes the airway more collapsible and more likely to snore. In sleeping adults, oral breathing increased upper-airway resistance to ~12.4 vs 5.2 cmH₂O·L⁻¹·s with nasal breathing, and raised apnea–hypopnea index (AHI) from ~1.5 to 43 events per hour in the same subjects. (2 & 3)

MOUTHBREATHING

80 decibels (1)

NOSEBREATHING

30 decibels (1)

SOURCES

  1. Nestor, J. Breath: The New Science of a Lost Art (2020).
  2. Fitzpatrick et al. Am J Respir Crit Care Med (2003): oral vs nasal breathing during sleep—oral breathing doubled resistance and raised AHI (apnea–hypopnea index)
  3. Meurice et al. Am J Respir Crit Care Med (1996): mouth opening increases upper-airway collapsibility
Dry Mouth → Plaque & Irritated Gums

Mouth breathing can dry out saliva, the body’s natural defense against cavities and gum disease.

Dental procedure being performed on a patient with dental tools and gloved hands.

WHY IT HAPPENS

Saliva helps wash away bacteria and balance mouth pH. Breathing through the mouth reduces saliva, which can leave teeth and gums more vulnerable. Clinical studies in children and teens show mouth breathing raises plaque and gingivitis amounts, even with good hygiene routines.

Late-adolescent mouth-breathers had a 4× higher risk of high Streptococcus mutans counts (a key cavity bacterium) over 6 months even with good hygiene.

In 201 schoolchildren (11–14 yrs), mouth breathing was independently linked with increased plaque and gingival inflammation, even after controlling for other factors.

MOUTHBREATHING

4× higher risk of cavities (1)

NOSEBREATHING

Lowered gingival inflammation and plaque counts (2)

SOURCES

  1. Mummolo M. Biomed Res Int (2018): salivary markers & bacteria in mouth-breathers.
  2. Wagaiyu & Ashley. J Clin Periodontol (1991): mouthbreathing & gingival inflammation.
Shortness of Breath = Shortened Endurance

Mouth breathing makes workouts feel harder and less efficient at steady effort.

Diagram showing the difference between normal breathing and abnormal breathing with blue arrows and red highlighted areas.

WHY IT HAPPENS

Oral-only breathing tends to drive faster, shallower breaths which are less efficient in CO₂ exchange and waste energy. Studies show nasal breathing improves efficiency by slowing breathing rate and raises the amount of CO₂ exhaled. 

VE/VCO₂ can be used as an indicator of heart and lungs health where the number tells how many breaths your body needs to blow out the “used air” (carbon dioxide) when you are exercising. A higher VE/VCO₂ means your heart and lungs may be working too hard.

MOUTHBREATHING

Higher breathing rate, VE/VCO₂ less efficient

NOSEBREATHING

VE/VCO₂ improved the ability to breath out CO2 by up to 35% (1)

SOURCES

  1. Eser et al. Front Physiol (2024): nasal breathing improved ventilatory efficiency.
  2. Recinto et al. Sports (2017): mouth breathing drove hyperventilation but didn’t increase power.
Mouthbreathing Misshapes Your Face

In children, mouth breathing can change how facial features develop—potentially leading to narrower jaws, longer faces, and smaller airways.

WHY IT HAPPENS

Chronic mouth breathing shifts tongue and jaw posture, rotating the mandible downward and back. Meta-analyses show mouth-breathing kids have steeper mandibular planes, narrower airways, and more tooth crowding. (1)

Meta-analysis of 10 studies: mouth-breathing children had both jaws positioned further back, higher mandibular plane angles (SNGoGn +4.1°), and narrower airway measures (PAS −2.1 mm) (2).

A second meta-analysis found greater mandibular plane angles and facial height in mouth-breathers vs nasal-breathers—consistent with the classic “adenoid facies” pattern.

MOUTHBREATHING

Narrower Airway Space −2.1 mm. (1)

SOURCES

  1. Zhao et al. BMC Oral Health (2021) meta-analysis: craniofacial changes & airway
  2. Zheng et al. Exp Ther Med (2020) meta-analysis: facial morphology differences

Introducing Intake Breathing.

Trusted by Millions. Backed By Research. SleepScore Labs confirms what our users experience every day, better breathing and better sleep.

Transform Your Breath
  • 0%
    Of Users Reported A Reduction In Snoring*
  • 0%
    Of Users Reported Relief From Sinus Pressure*
  • 0%
    Of Users Reported Deeper & More Restful Sleep*

SleepScore Labs independent study: participants with sleep tracking; over 840 nights analyzed. Read more here.

What Sets Us Apart

Intake opens your nasal passageways wider, stays put when strips slip, wicks sweat, and won’t collapse when you breathe in.

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Intake

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